你是否太過專注某事,忽略眼前明顯可見的訊息?你是否「當局者迷」,輕忽局外人的深度見解?想像一下,假如我們能擴大自然覺知的範圍,教會自己有效看見與評估分析他人經常忽略的訊息,在談判、決策與領導方面會享有多大的優勢?

不管你從事任何領域,Advertising and Promotion:An Integrated Marketing Communications Perspective (Asia Global Edition)10-e不只題材活潑、引人入勝,同時也是生活、觀看和工作的刺激與指導,讓我們在生活和工作上表現得更有遠見,更專注於目的。

Advertising and Promotion:An Integrated Marketing Communications Perspective (Asia Global Edition)10-e, 金石堂, 誠品, 博客來網路書店, 博客來 運費, 博客來 e-coupon, 博客來香港, 博客來售票網, 博客來書店, 博客來退貨, 博客來 折價券, 金石堂門市, 金石堂網路書局, 金石堂 營業時間, 金石堂 e-coupon, 誠品網路書店, 金價, 金石堂網路書店, 金石堂書店, 金石堂書局, 金石堂网络书店, taaze 運費, taaze讀冊生活, 新北市立圖書館, taaze e coupon 8月, taaze賣二手書, taaze e coupon 2016, taaze e coupon 75折, taaze 讀冊生活網路書店, taaze coupon, taaze 賣書

Advertising and Promotion:An Integrated Marketing Communications Perspective (Asia Global Edition)10-e



1分資源10倍效益,最聰明的工作力!

入選香港中文大學40本必讀經典。誠品年度推薦書及暢銷書。哈佛大學校內書店強推好書。



有關Advertising and Promotion:An Integrated Marketing Communications Perspective (Asia Global Edition)10-e的詳細介紹如下:



In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture? approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers.




  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2014/09/29
  • 語言:英文


Advertising and Promotion:An Integrated Marketing Communications Perspective (Asia Global Edition)10-e



arrow
arrow
    全站熱搜

    雙雙 發表在 痞客邦 留言(0) 人氣()